The sportswear and sneaker industries are always on the go. While the top dogs like Nike, Adidas, and others, are the most relevant hype-wise, we can’t deny up-and-coming brands. These brands are certainly putting pressure on the bigger ones to keep delivering. After all, they’re giving us some quality apparel, kicks, and collaborations. And today, it’s On’s turn to make heads turn! You see, the new Zendaya On partnership will definitely bring the brand to the front and center. So, here’s everything you should know about this deal!
How Will a Zendaya On Partnership Affect the Brand?
Okay, before we get into the deal itself, let’s talk about Zendaya. If you’re anywhere near current pop culture, you probably know how influential she is. Who though? Well, many factors come in here, and here are some of them. First off, she was a child actor who grew up with the current generation of young adults. Second, she’s one of the most unproblematic celebrities in Hollywood. Third, she’s a fashion icon and a talented actress. Lastly, she seems like a genuinely nice person to people. So you can imagine how that would be appealing to your average human!
Now, let’s focus on the fashion icon part. You see, Zendaya certainly makes headlines when it comes to fashion and outfits. Whether it’s the Met Gala or a movie premiere, you can bet that she’s gonna steal the spotlight. Her collaboration with Law Roach certainly got the public talking! And obviously, this reputation in the fashion industry certainly led to the Zendaya On partnership. You see, a collaboration like this will definitely put the brand on the mainstream map!
What Does This Deal Include?
Whether you’re an athlete or not, the Zendaya On partnership will live up to your expectations! And well, the campaign video that launched the partnership is all about the community and doing things together. Mind you, according to On’s co-founder David Allemann, this is only the beginning of many stories to come. Moreover, Zendaya’s choice to sign a multiyear deal with On seems pretty obvious to her. Why? Because she’s already a big fan and regular wearer of the brand!
Now, what does the first lineup include? Well, everything! If you check out their page, you can find a whole collection that ranges from kicks to tops to bottoms. In other words, there’s a whole wardrobe waiting for you. Mind you, some items are already sold out, so you better hurry if you wanna find options. And when it comes to the kicks, they really are some of the comfiest and worth adding to your personal sneaker collection.
Now, whether or not you’re a Zendaya fan is irrelevant to the point we’re about to discuss. You see, On brand is certainly doing some solid work! This work will certainly attract some new customers who don’t know about the existence of the Swiss brand. However, according to the co-founder, there will be more names in the future! And who knows? They might actually hit the jackpot when it comes to hype if they keep doing what they’re doing. Ask New Balance, they sure know about that!
