Jordan Brand is undeniably one of the most influential brands in the sneaker industry. And if you watched the Unbannable commercial, you would understand how big the line’s legacy is. Whether you’re actually a baller or not, you definitely know who Michael Jordan is. After all, the legacy that the brand created revolved around him, aka one of the greatest to play the game. But today, we have an important question to answer: Who owns Air Jordan the brand? Is it Jordan himself or it’s still handled by the mother brand Nike? Well, we’re gonna answer that and more right now, shall we?
Back to Where It All Started
1984 was a crucial year in the story of how the sneaker culture evolved, and that was all thanks to an NBA rookie. Michael Jordan was the rookie to watch when he got drafted into the NBA by the Chicago Bulls. And well, sneaker brands are always on the lookout for new talent to recruit. Although Jordan had eyes only for Adidas, his mother kept an open mind and convinced him to give Nike a shot. That shot turned out to be the jackpot for the Swoosh that made them dominate the hardwood floor. If you wanna learn more about the full Air Jordan history, we broke it down in detail here. Oh, and the Jordan 1 Bred is finally coming back in its full OG glory, so make sure you check that out!
Where Are Jordans Made?
While Nike production is spread wide around the world, Air Jordan’s isn’t. You see, Jordans are generally made in factories in either Vietnam or China. Some people at some point believed that if your Js don’t have the “Made in Vietnam” tag, then they’re fake. But that’s not necessarily true, because many Js come from China. But just in case, make sure you know how to legit check your Jordan 1. Never hurts, right?
Now That You Know Who Owns Air Jordan…
If you ever wanna put your hands on a pair of Jordans, you’ll need help. You see, when it comes to hype and popularity, nobody does it the way Jordan Brand! From amazing collabs to retros everybody wants, the competition is always on. So make sure you know how to get these babies for retail if that’s what you’re into! The secret sauce for success though is a kickass sneaker bot. Luckily for you, NSB3 is just that and more… and it’s only a click away! Now, if you wanna keep up with the latest Jordan release news, our blog’s got your back. Godspeed!
