With the release of the Nike Dunk low CO.JP What The, it’s only fair to talk about the sub-label! But what is now kind of a sub-label was a whole other thing initially. So, what exactly is Nike CO.JP? And why does it have such an impact on the sneaker industry? Well, we’re gonna talk about that and answer all the important questions! Oh, in addition to CO.JP, Nike is bringing back all the grails of the past and we talk about it all here. Now, let’s jump in and see what’s up with this line, shall we?
What Is Nike CO.JP?
Our story starts in the mid-90s to early 2000s with Nike’s global expansion plan… or sneaker world domination. And well, Japan already had its sneaker scene going on, and people already loved Nike. So, the Swoosh got the idea of launching a line of Japan-exclusive releases. These drops were low-key and gave off the vibe of ‘if you know, you know’. And well, it’s human nature to want the things nobody else has, so you can imagine how popular these drops were!
Now this move was so popular that we got some iconic kicks out of them. For example, the Ugly Duckling pack, the Nike Dunk Viotech and What the, and many more. And as time passed by, Nike slowly started expanding this type of drop across the US and EU. Naturally, they were also a success worldwide. In fact, they are still so successful that Nike is still revisiting these grails today.
Do People Still Want the CO.JP Drops?
Just like any other popular drop, some people missed out on the original release. Other people weren’t even sneakerheads then. So, retroing these releases is a great way for people to get the chance to own a piece of industry history! And even resellers can enjoy these releases because they’re still worth the investment. The question here is, how can you score these babies for retail today?
Well, the answer is quite simple. If you wanna have a leg up on the huge competition, you’ll need a good sneaker bot by your side. Whether you will go for Nike SNKRS drops or exclusive retailer drops on Shopify, sneaker bots should be your go-to. Luckily for you, NSB3 is just the bot for you because it covers all these bases and more! You can learn more about all the features it offers here. But if you’re ready to dive into the world of kicks and reselling, then go on and get your copy today. Godspeed!
