Out of the many collaborations and partnerships that happen between celebrities and sneaker brands, Adidas x Kanye West collaboration creating the Yeezy sneaker fashion brand in February 2015 was a unique and a long lasting one.
In the past two years, the Yeezy market witnessed a lot of fluctuation after an ongoing crazy hype for a couple of years. In fact, Kanye declared that he was in debt for $53 Million Dollars. Hopefully, Mark Zuckerberg considers West as the greatest artist of all time and invested $1 Billion in Yeezy.
What are the Yeezy changes that suddenly happened in the past two years? And what are the reasons behind them? Here’s what has been going on in the Yeezy market including Yeezy price, style, and hype till now.
By 2018, Yeezy became widely available as the supply increased. Clearly, that was intentional because Kanye actually wanted “Everybody” to get Yeezys. Several Yeezys were dropped in higher quantities as well as re-releasing some like the Yeezy Boost 350 V2 “Zebra” which was restocked multiple times. And so the Yeezy price got affected when these kicks shifted from selling themselves to having paid marketing to do the trick.
Not only that but the price of Yeezys also went up to $300 for the Boost 700. The time that Air Jordan prices increased, their demand went in the opposite direction. Should Yeezy have seen that coming?
This year, Kanye has revived his collections. The creativity covers drops with new and vibrant colors and glows like Adidas Yeezy Boost 350 V2 “Glow in the Dark” and the Yeezy Boost 350 V2 “Static Black Reflective” going to be released this May and June respectively.
When Yeezys first came up, not only their availability in the market was exclusive, but their design and style was also unique. And so another factor that caused the resale prices and hype to drop is having Adidas sneakers that look very similar to Yeezys but cost much less. These substitutes eliminate exclusivity and price issues related to Yeezys. Many people would prefer the less expensive sneaker.
Here’s an example of the Adidas Tubular Shadow Knit looking like the Adidas Yeezy Boost 350 “Moonrock”.
The rule of supply and demand applies to the Yeezy market too. And the hype is affected by stock level, style, and price.
“I don’t think Adidas needs to focus on hype in any way. Adidas needs to make a good product and take the time accurately marketing that product” Safarian said. “Serving the hype crowd is a dead-end road, I think Adidas got cocky and learned that the hard way this year.”
It seems that Yeezy has recovered after their wide availability in 2018 and that they have started to adopt the scarcity model once again! Well even back in the middle of the crisis in 2018, Adidas said that Yeezy sales were great!
Is that all?
Has Kanye learned it the hard way? Or is he still willing to stick to his word for making Yeezys available for everyone? I guess we’ll just have to wait and see if Mark’s investment was worth it.
Despite all these Yeezy changes in the economy, they are still worth every dollar you spend. And they should surely be on your copping list if your a committed sneakerhead whether you want to flip or flick them. Now if you’re into sneaker reselling, then copping at retail is in your best interest.
Get ready to start copping soon and click the NikeShoeBot logo on the right. Check out this list of awesome Yeezy drops coming up this June 2019.
Follow us on Twitter @NikeShoeBot for updates and giveaways.
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