It’s finally happening! After braving through Twitter teasers in January 2020, we’re finally getting the real deal. The Union Jordan collaboration is back to rock the industry. And if you wanna know why we love collabs, you should take a look at the Air Jordan history! So let’s take a look at the previous kicks and the upcoming Union Jordan 4 sneakers.
2018 was the start of something new. The first collaboration between the LA-based shop and Jordan brand consisted of two colorways that we absolutely love. The blue toe featured white leather with blue overlays. However, the collar completely flips the colors and dons black and red leathers! The Blue Toe Union Jordan 1 retailed for $190 in November 2018 and resells for $2,500 on average!
The second colorway is the Black Toe Union Jordan 1. This pair follows the same aesthetic of the first pair. The upper consists of white leather and black and red overlay. The collar features white leather wings and a grey underlay. The kicks resell for an average of $2,080!
Two years later and we’re ready for a new collaboration between these two brands. And what better silhouette to follow the 1s than the Jordan 4? The 4th silhouette is definitely one of the public’s top 5 Jordan silhouettes. So the Union Jordan 4 news just caught our attention the moment they surfaced!
Such a bougie name for a pair of kicks. But who are we to complain, we’re copping anyway! The kicks feature an off-noir nubuck upper and mesh. However, we get a color-blocking vibe with the blue collar, translucent white wings, and red eyelets. The midsole and tongue also come in an off-white color. Finally, the look is complete and unique with the Air Jordan tag making it from the inner to the out of the tongue.
Another colorway surfaced later. The Guava Ice Union Jordan 4 features guava ice uppers with the same off white midsole. The collar this time comes in red with a hint of the blue insole. Finally, the translucent wing is there with blue eyelets. So all in all, the pair is a sight to behold.
The kicks are dropping on August 29, 2020, and they will retail for $250. While the Off-Noir pair is probably a global release, the Guava ICe Union Jordan 4 will be Union-exclusive! Secondary market-wise, there are no resale values yet. But if the Union Jordan 4 keeps the same energy as the ones, boy we in for a ride! But if you want a chance at a successful cook, better rev up NSB and cop your way into a little fortune.
And if these aren’t your cuppa, check out the Jordan 5 Bel Air, a classic that every sneakerhead should own!
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