Whatever industry you look at, there will always be fluctuations. And today, we’ll talk about the industry that matters to us the most. You see, the sneaker industry keeps on growing and the resale industry grows alongside it. Despite what many people think, sneaker reselling isn’t dead. However, the tides keep changing, and what is hype one day gets replaced by another the next day! So, let’s take a look at the state of sneaker reselling and what’s currently on top, shall we? And if you want more sneaker news, guides, and discussions, our blog’s got you!
Is Sneaker Reselling Dead?
Short answer: No. Not by a mile.
Now, if you want the longer answer, we’ll do a little yearly recap with the numbers that StockX provided in their breakdown. So, let’s start with what’s going up and down! First, big brands like Nike and Jordan are still relevant, yet, they took a step back in favor of others. You see, their growth slowed down between 2023 and 2024. However, other brands’ growth skyrocketed in the last year! For example, Asics witnessed a whopping growth of 589%. Other brands like Adidas and Yeezy also went through growth but that’s possibly for other reasons.
Why Are These Changes Happening?
So, what is the reason behind these fluctuations? Well, the answer here is interesting! For brands like Nike and Jordan Brand, it’s the lack of innovation in their classics to a certain extent. But before you get that wrong, allow us to explain. The Nike Dunk and Air Jordan 1 are still popular. However, a couple of years earlier, they went through a major wave of hype. From a ton of collabs to exclusive releases and so on, they had it all. But just like everything else, hype goes through ups and downs!
On the other hand, when it comes to brands like Adidas, they’re pushing with more versatility. As for Yeezy, it’s the fact that Adidas is dropping the last available stock that got everyone in their feels. Finally, brands like Asics are completely reinventing themselves with coll partnerships and new silhouettes. And well, everybody loves something new that serves a purpose, don’t you?
Signature Lines and Performance Kicks Reign Supreme!
While lifestyle kicks will always have a place in a sneakerhead’s closet, performance kicks are on the rise. When the Nike Kobe line returned in 2023, that certainly stirred the industry that way. But it’s not the only signature sneaker line that rose in popularity. You see, Kevin Durant’s line is still as solid as ever. And of course, newer lines like Devin Booker and Sabrina Ionescu’s stole the show. After all, basketball fans are always looking for good performance kicks that also look cool. All these lines and more witnessed a rise in trades on the aftermarket in the last year!
So, What Does This All Mean?
To sum everything up, we can safely say that sneaker reselling is here to stay. And if you wanna be the first to score the kicks that matter on drop day, you’ll need to learn how to do that. Luckily, we broke down how to score sneakers for retail right here! Moreover, you’ll need to keep an eye on sneaker trends and how the market evolves. What is relevant today might not mean much in the near future, so you gotta adapt accordingly. Finally, it never hurts to keep an eye on the international market and how it behaves. Preferences could change based on regions as you can see in this case study. Godspeed!
