You know how the sneaker industry always goes through ups and downs. We can generally notice those spikes and dips through changes in big brand sales. And one of the biggest examples is none other than Nike! You see, the sales of the brand dipped dramatically lately, and obviously, it’s trying to get back on the horse. Their solution to this is apparently to bring back iconic sneakers and colorways. But now that the sneaker grails are coming back, what does that mean for the market? And what do sneakerheads think about that? Well, read on to find out!
Nike Is Bringing Back Grails and Feelings Are Mixed!
So, the story here starts with Nike slowly but surely bringing back some of the industry’s most highly coveted sneakers. Some obvious examples are the Wu-Tang Dunks and the UNDEFEATED Jordan 4. Now, what do people think about this? Well, you know there’s always two sides to every story, and it couldn’t be truer here.
Let’s talk about the positive side of things. Some of the most iconic drops happened in the late 90s or early 2000s, which is fair because it was such a cool era. However, many of the newer sneakerheads, aka the younger generation, weren’t even born then. They only know the kicks through pictures, and if they own them, they probably paid A LOT for them. So it’s actually nice to give the new generation a feel of the classics that we all love. Moreover, even the sneaker veterans can actually renew their rotation if they wore out their OGs.
Now, on the flip side, other sneaker enthusiasts weren’t happy with this order of business. You see, some think that Nike is getting lazy by recycling old popular models, aka a cash grab. They actually want the Swoosh to head back in an innovative direction. In other words, to put effort into new tech and new colorways that would appeal to the public. So here you see that opinions differ, and none of them are really wrong.
What Does This Mean for the Sneaker Reselling Scene?
If we know anything about sneaker reselling, it’s that it thrives on exclusive releases and grails. The harder a pair to come by is, the more valuable it is and the more profit resellers can make. However, with Nike retroing many of the highly sought-after pairs, you know that value will drop. Don’t worry though, they’ll probably still fetch a solid number regardless, just not as much as they initially did.
Now, if you think that will slow down the sneaker resale game, you’re wrong. After all, other underrated brands are leaning hard into the collab side of things! From New Balance to Asics, there will always be something to flip. So, if you wanna get serious about sneaker reselling, we assure you that it’s still worth it. However, putting your eggs in different baskets is never a bad idea, and collectible investments are a solid option. Even better, a good sneaker bot like NSB3 can help you score all of those for retail! So, make sure you weigh your options and you’ll be good to go. Godspeed!
