When we say that the sneaker industry is always changing, we sure as heck ain’t kidding! There are always brands on the rise, while others drop under the radar. It’s basically a fight over who will be on top, and naturally, Nike always puts up a solid game. However, even the most relevant brands need to stay up-to-date. And obviously, 2024 strategies include a cut down in Air Force 1 production! So, what led to this decision on Nike’s part? Well, we’re gonna answer that question right now, shall we?
When we think about classic sneakers, the Nike Air Force 1 will most likely pop up! If you’re not familiar with the rich history of the silhouette, you can check it out here. But what you should know is that the silhouette is a staple in every sneakerhead’s closet. Whether you wanna show off your style or want a pair of everyday beaters, AF1s are it. Fun fact, the Air Force 1 is the best-selling Nike silhouette, generating more than $800 million in sales per year. Now, with that info under your belt, we can see what’s going on with the brand!
Yep, you read that right. According to the brand’s latest earnings call, CFO Matt Friend announced that there will be production cutbacks. These production reductions will include the classic Air Force 1. However, it won’t be alone, because the Pegasus line will be affected too. This one though is because the Swoosh will introduce the Peg 41 soon. Now, when it comes to the AF1s, there are apparently two reasons that Nike will make fewer pairs. The first reason is to leave an opening for new lifestyle releases. Now, the second reason is that the brand wants to avoid oversaturating the market with the silhouette.
Well, it’s safe to say that not everyone is happy with the choice to lower production. In fact, some sneakerheads said that they don’t think AF1s are the problem. In their opinion, the market is actually saturated with Dunks and Air Jordans. On the other hand, some support the decision for a very good reason. According to them, this drop in production will open a little space for other underrated silhouettes and lines to shine. If you wanna learn more about different Nike sub-brands, we got you!
Now, this stunt could be Nike’s way to regenerate hype over the Air Force 1 colorways that they do release. You know, the math here is simple. Drop the supply, the demand will most likely grow. And that leaves room for the question: Will we witness a rise in the value of Air Force 1s on the resale market? Well, if they do, you’re gonna have to up your game to buy kicks for retail. And maybe now is the best time to look into sneaker botting. Godspeed!
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