2021 just ended, and the numbers poured in. The revenues in Q4 are here, and boy, things are happening! Some brands grew really well while others hit a little bump in sales. So today, we’re gonna find out who did what, and why all that happened. From how the Adidas revenue took the Jumpman out to smaller brands growing, we have it all. We’ll also check out what the best-sellers of the year were. So if you have an interest in how everything works in the industry, you certainly need to read on!
Jordan, Nike, and Adidas Revenue in 2021
So 2020 was a game-changer for so many industries, including the sneaker industry. People stayed home, governments gave them stimuli checks which led to more spending power. However, sneaker releases got postponed multiple times. Some releases didn’t drop till 2021, and that translates into the obvious revenue change. And then, 2021 came, people went back to their jobs, and people went back to buying kicks and apparel! In other words, revenues in 2021 definitely grew.
Nike Revenues
But now, we gotta focus on Q4 of 2021 because it was pretty interesting! Keep in mind that Q4 is when the most shopping goes down. From Black Friday to the holidays, people usually spend their savings during that time period. This year though, the spending went a bit down compared to the other quarters.
Adidas Revenues
Let’s Talk Numbers
Okay, it’s easy to throw ideas, but now we’re gonna talk some serious numbers. So generally, sneaker brands’ revenues grew throughout the year in comparison to 2020. However, Q4 was kinda bad for sneaker giants like Nike and Jordan. Both of their revenues dropped about 10% in those three months! On the other hand, the Adidas revenue registered a little increase. So the three stripes held their own a bit better than the swoosh and the Jumpman!
Now, back to the year’s growth. Some brands registered a pretty impressive sales growth. Adidas grew by 20%, while Skechers, Vans, and Converse hopped a pretty decent %40. Finally, the most impressive sales growth goes to Puma and Reebok at a whopping %60!
Why Is the Adidas Revenue This Important?
This 20% growth might not look like much, but it allowed Adidas to jump over Jumpman! The three stripes certainly ended 2021 on a high note. It actually became the second-ranked athletic footwear brand of the year. In other words, Adidas pulled Jordan Brand down to third place while Nike managed to stay on the throne! We can obviously see that because out of 10, 7 of the best-selling kicks of 2021 are Nike kicks.
What Should We Expect in 2022?
Besides awesome sneaker trends, we gotta talk about how the retail world could change this year. First off, 2021 showed us that Covid is still hitting hard and affecting the production of goods. So at some point, the demand became much higher than what retailers and factories can supply. But the reason behind the demand peak takes us to our second point.
In 2020 and 2021, people got different types of financial aid, which led to a higher buying capacity. But now that people are going back to work, the stimulus checks gotta stop at some point. This means that people who had an extra $200 to spend on a pair of kicks don’t have that anymore. It also means that people who ventured into the resale industry for some side cash also dropped out of it. If you wanna read more about retail forecasts, check this out!
In the meantime, if you feel like going on a little shopping spree before Valentine’s Day, we got it. Oh, and the whole February lineup isn’t too shabby, make sure you give it a look! And finally, if you’re looking for some botting tips n tricks, check this out, you won’t regret it. Godspeed 🔥
