The NFT industry is here to stay, and if you didn’t get in back when it started, you eventually might. Lots of brands and celebrities jumped on board without looking back. However, the crypto crash followed by a crypto crash certainly made lots of people hit the brakes. But that didn’t dishearten the Swoosh. Why? Because in addition to Dot Swoosh, Nike is working hard through RTFKT Studios. And the latest project we’re getting will include the Murakami Air Force 1 in both NFT and physical forms! And here’s everything you should know about that.
When Nike ventured into the virtual world of crypto and NFTs, it did it well. Instead of starting from scratch, the brand acquired RTFKT Studios! You see, RTFKT had already established itself as a power in the NFT medium. So naturally, it was go big or go home for the Swoosh! Now, we got some dope drops from Nike, with a whole independent Nike universe. Because why not?
And in 2023, .Swoosh will bring a brand new Web3 project to life: the Our Force 1 Collection. This collection has been in the works since 2022 and now’s the time for another step in the project. But what did Nike do exactly? First, Nike launched a tournament to decide between the best colorways of AF1 in celebration of the silhouette’s 40th anniversary. Second, .Swoosh hosted a design contest for digital AF1s. The winners got multiple prizes like $5000 and royalties for their design when it sells!
Things are gonna get physical for the first time since Takashi Murakami started his virtual partnership with Nike and RTFKT! We’re already familiar with the contemporary artist’s work on projects like CloneX and the first Air Force 1 NFT collection. However, 2023 is a little different because NFT owners will have the chance to physically own the kicks!
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