It has been a couple of years since the Kanye Adidas partnership went up in flames. So, Adidas dropped Ye over one of his controversial statements, which caused a huge backlash. And well, Ye being Ye, a legal battle ensued! But that’s not all because other investors joined that battle too to sue Adidas for other reasons. Anyway, this whole thing finally culminated in a pretty peaceful resolution if you ask us. So, here’s everything we know about how the legal battle between Ye and Adidas ended!
Kanye and Adidas Finally Reach an Agreement!
After two years of back and forth, it seems like Kanye West and Adidas finally reached an agreement. It seems like both parties are done with this conflict and feel like it’s time to move on. And honestly? It really is time to put the drama in the past where it belongs. Anyway, we all remember that Adidas decided to sell the rest of the Yeezy inventory. And at some point, Ye flipped because he didn’t even approve of some of the colorways? I mean, who knows what went on behind the scenes?
Now, after all these dramatic outbursts and legal issues, peace seems to finally reign between the parties. According to Adidas’ CEO Bjorn Gulden, both parties said that they didn’t need to fight anymore and withdrew all the claims. Moreover, he said that nobody owes anyone anything anymore, and whatever was is history now. That’s a pretty mature way to end things, so who knows? Maybe later on they could reconcile? Or it could just be wishful thinking.
So, What Happens Now?
Okay, now that Kanye tried his hand at collaborating with two of the biggest sneaker brands out there, what’s next? Well, the artist could always follow in the footsteps of NBA athletes like Kyrie Irving and Nikola Jokic. Both of these athletes (and others) signed deals with Chinese brands like Anta and 361 Degrees respectively. And with Kanye’s fashion influence, we can easily picture how successful a collab like that would be.
You see, the sneaker industry is not exclusive to a region, and the Asian market is on fire lately. So, if Kanye actually considers a move like this, it could definitely stir some sh*t up in the industry! But this is all speculation at this point, and we’ll stick around to find out how everything will unfold. Make sure to keep an eye on our blog for all the latest industry gossip. Godspeed!
