When we talk about legacies in the sneaker industry, Jordan Brand is one of the main ones. And if you know your Air Jordan history, then you know that it’s here to stay. In fact, it was still one of the most popular brands in the US in 2024. But to stay at the top of the food chain, you always have to keep reinventing yourself. So, the brand came up with the Jordan Reimagined series. But what exactly is it? And why should you care about it? Well, let’s find out all the answers and more together, shall we?
What Is the Jordan Reimagined Series?
With the evolution of the sneaker scene and the change of the clientele, Jordan Brand knew that it had to keep up with the times. And the way to do that was to give the new generation of sneakerheads a taste of the OGs… but with a modern twist! You see, the Jordan Reimagined series isn’t just a retro. Retros are usually a 1:1 replica of the OGs. But this line is more than that because it brings a fresh take on the original design. Whether it’s by changing a little detail, playing around with material, or yellowing soles.
So, What Did Jordan Brand Reimagine So Far?
Although initially the line didn’t have an official name, we can trace it back to 2021. That was the year we got the Jordan 1 Patent Bred. These babies caused quite a stir due to the bold material that they came in. From there on, the list started getting longer with many of our favorite silhouettes and colorways coming back. So, let’s take a look at everything that went down up to the latest upcoming installation!
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