Jordan 3 Fear – When the Campaign Is as Legendary as the Js!

2023 marks a special year for sneakerheads as it celebrates the 10th Anniversary of the iconic Fear Pack. While we might not see the entire collection return, the Air Jordan 3 Fear is set to make a comeback! Jordan Brand is famous for its retro releases, with inspiration often coming from Michael Jordan’s legacy and more. But the brand also likes to dig into its extensive archive to craft new and innovative sneakers. Jordan 3 Fear Retro is an example of this approach, coming back after a decade with the same 2013 charm. So, let’s dig into it, shall we?

A Trip Down Memory Lane – 2013’s Jordan Fear Pack

Let’s take a moment to reminisce about the Fear Pack’s origins. Back in August 2013, Jordan Brand unveiled a spectacular lineup, which included the Air Jordan 3, Air Jordan 4, and Air Jordan 5, all inspired by the legendary Michael Jordan himself. These sneakers were more than just shoes; they embodied MJ’s iconic words, “I’m scared of what I won’t become,” printed on their insoles. This was a nod to Jordan Brand’s 2008 Become Legendary commercial. And if Nike and JB are good at anything, it’s the amazing campaigns they put out!

The Fear Pack was popular not only for its unique color schemes but also for the quality of materials. These babies were the physical representation of what intimidating means, and that was its selling point. It appealed to both sneaker enthusiasts and fans of Michael Jordan’s legacy. You see, the collection paid tribute to his determination and fearlessness on the basketball court while looking good.

Air Jordan 3 Fear – A Perfect Gift For the Holidays

Fast forward to 2023, and Jordan 3 Fear got the retro treatment as part of Jordan Brand’s Holiday 2023 lineup. This colorway boasts a premium dark grey suede upper that screams luxury. The toe and heels feature the signature elephant print, and it rests on a black and white gradient midsole with speckles. Finally, you can find hits of orange on the tongue, heel tab, and eyelets.

Now, all in all, the shoe remains true to the OG! However, the insole takes the cake with the message it has on it as a nod to the original campaign. It features MJ’s quote “I’m scared of what I won’t become, and you’re scared of what I could become.” Kinda adds a nostalgic spin to a very simple-looking pair if you ask us. And if you know the industry, then you know how a simple detail can make or break a release!

Release Details

Jordan 3 Fear will return to the sneaker scene on November 25, 2023, and will retail for $210. The release will cater to various sizes, from men’s to grade school ($150), preschool ($90), and toddler ($75). As for resale, you can flip these babies at a starting value of about $350! So reselling multiples will make you some decent profit. But how can you buy sneakers for retail in bulk?

How To Cop the Jordan 3 Fear Retro?

Since its release, the Fear Pack became a collector’s item! Each sneaker in the pack is highly sought after by Jordan fans and sneakerheads alike. If you missed the original Fear Pack a decade ago, this is your chance to own a piece of history. The OG AJ3 Fear is already reselling for $395, so don’t miss out on buying the 2023 edition at retail! Actually, it’s easier than you might think. You just need the right all-in-one bot that can pass even Nike’s cruel restrictions!

Don’t look too far though, because we have just the thing for you! From Shopify to Nike SNKRS and the Confirmed App, NSB can cover all the bases and more. So make sure you get your copy today to start testing it out and finding the perfect recipe for success. In the meantime, keep an eye on our blog for the latest sneaker and botting news. Godspeed!