In 1984, Nike signed the rookie Michael Jordan to a deal after a lot of mediation. However, the Swoosh succeeded and went on to make history. And that legacy started with a certain shoe, the Jordan 1 Banned, or Bred. Now, on its 40th anniversary, Jordan Brand is pulling all the stops. From rereleasing the hottest classic to an unforgettable campaign, there’s a lot to unpack. So, let’s see what this is all about, and all you should know about the return of the OG, shall we?
Jordan 1 Banned – What If Nike Didn’t Pay the Fine?
How about you take a second and think about it? What if Nike decided not to pay the NBA fine and changed the kicks that MJ wore? Well, Jordan Brand didn’t leave much to the imagination because that’s the topic of its latest campaign. According to the brand, if Nike didn’t pay the fine, there wouldn’t have been this global phenomenon that is Air Jordan. We wouldn’t have the sneaker industry as we know it. A sneakerhead wouldn’t be an actual thing to be… and of course, nobody would wanna be like Mike.
But we’re not gonna bore you with the details because watching the video hits different! It’s certainly a campaign that will go down in sneaker commercial history. After all, we can recognize a pop culture moment when we see it. Especially when the campaign includes some of the biggest names from music, basketball, soccer, and more! Now, let’s talk about the return of the Jordan 1 Banned because that’s what we’re all here for.
The Return of the Mighty Is a Love Letter for Every Sneakerhead
So, the ultimate Valentine’s Day gift for sneakerheads is here. Jordan 1 Banned will hit stores on February 14, 2025, for $250. This is higher than the usual Jordan retail price, but it’s gonna be worth it. You see, this release will be limited to 23 NBHD stores, so getting your hands on these babies will be challenging! In fact, they’re currently worth about $816 in resale. So you know, the stakes are pretty high!
However, there will also be online raffles at stores like BSTN. And you can actually have multiple entries with unique IDs for each. How? Well, the trick is simple. All you have to do is get a copy of NSB3 and you’re in for a treat. And that’s not all, because you can actually try to score the Jordan 1 Black Toe Reimagined on Feb. 15 on Nike SNKRS! So, what are you waiting for? Here’s your golden chance to score big in 2025. Godspeed!
