The sneaker industry started with basketball at its core, and it will continue to be like that! So whenever we get a new partnership, we can’t help but feel that little rush. And well, in 2023, Nike keeps on giving us more reasons to look forward to upcoming drops. The latest news is obviously the…
When you’re the GOAT, stories will spin around you, especially when you have a brand for that. And if Nike and Jordan Brand are good at anything, it’s storytelling through kicks. So today, Nike is taking the helm with the new Nike Air Ship Every Game! The inspiration behind the whole drop? A pair of…
2020 wasn’t a good year for all the basketball fans, especially those of Kobe Bryant. The scene wouldn’t be the same without one of the greatest players. However, on that fateful day, the basketball industry lost more than just Kobe. We lost his daughter Gianna who was a promising basketball player in her own right.…
Pop culture, sneakers, music, everything thrives in controversy. And you know how the saying goes: all publicity is good publicity. And nobody knows how to turn things around the way Nike does. But this time, it’s a lil bit different, bolder, and potentially better! You see, after some legal drama, it seems like we’re getting…
Sneaker trends come and go, and they’re usually on a rotation. You hit an extreme high for a couple of years, then become irrelevant the next. And well, that’s life in the fashion industry. Everything gets recycled every few years. But one interesting case study is the Nike Dunk hype and how Dunks are dead…
The NFT industry is here to stay, and if you didn’t get in back when it started, you eventually might. Lots of brands and celebrities jumped on board without looking back. However, the crypto crash followed by a crypto crash certainly made lots of people hit the brakes. But that didn’t dishearten the Swoosh. Why?…
If Nike has only one positive thing going for them, it’s the ability to create hype. And when they can drop a pair of shoes that sells out every single time, you know it’s a banger. But sometimes, it gets a little bit too much, or is it? Well, the Nike SNKRS 3 Days of…
Whenever we think about Nike, we think about sports, and our mind immediately goes to basketball and running. After all, it’s the brand that scored the biggest deal in the history of basketball deals: Michael Jordan. And again, the Air Max line put Nike on the running map. But beyond the Air Jordan and Air…
Nike certainly knows how to celebrate special occasions, even if it’s a whole year later. And this April, the Swoosh is paying a tribute to the Setsubun festival. What’s that, you ask? Well, we’re gonna answer that and take a look at the upcoming kicks with the same name. So, here’s everything you need to…
Virgil’s passing was one of the biggest and most shocking news the industry had to process in a while. The news was as big as Virgil’s contribution to the fashion and sneaker industries. And as this happened quite suddenly, a lot of his work was left unfinished. And one of the drops Virgil was working…