Today, we’re talking about one of the most famous and long-standing collabs in the sneaker industry! The Adidas Pharrell partnership has been around for more than a decade, and this relationship only keeps getting stronger. You see, although many Adidas collabs went down the drain, this one has been consistently present in the industry and…
Pharrell Williams and Adidas continue to redefine lifestyle footwear with the introduction of the Pharrell Adidas Jellyfish White. Back in July 2025, we got the first Pharrell Adistar Jellyfish, and the sneaker industry certainly ate that up! But after the colorful releases that we had in the previous year, now it’s time to go for…
As temperatures continue to rise across global sporting events, Adidas is investing heavily in performance innovation. The brand has officially unveiled the Adidas Climacool System, a next-generation cooling collection developed to help athletes manage heat during competition, with the 2026 FIFA World Cup serving as its biggest stage yet. And with pre and post-workout rituals…
Two giants from different corners of the footwear world are linking up for a dope collab. The upcoming BAPE Adidas Adizero EVO SL drop combines Adidas’ performance-inspired Adizero platform with the famous BAPE streetwear design. And we’re not getting one, but two different, and dare we say colorful, colorways! For sneaker collectors, streetwear enthusiasts, and…
The new Coca Cola Adidas collection is officially landing this month, and Adidas Originals is going all-in on retro branding, football-inspired design, and early-2000s nostalgia. This is just in time for the 2026 FIFA World Cup, and we all know that Coca-Cola is the longest-standing sponsor of the event! Now, the capsule includes multiple different…
The worlds of Pixar and Adidas are linking up once again, and this time the focus is on one of the most iconic animated franchises ever made. The upcoming Toy Story Adidas collection is officially set to arrive in June 2026, bringing multiple sneakers and apparel pieces inspired by some of our beloved characters! After…
Adidas is putting its loudest heritage statement back in the spotlight: the Superstar. In the brand’s newly announced “next chapter” for the Original Icon, adidas positions the shell-toe classic as a cultural constant—built for sport, adopted by street style, and ready to be reinterpreted again for a new cycle of fashion and identity. That framing…
The Bad Bunny Adidas BadBo 1.0 is a perfect example of how sneakers, music, and global moments collide to create a cultural impact that lasts. The BadBo 1.0 reached a new level after Bad Bunny’s Super Bowl Halftime Show appearance! That was a moment that instantly pushed demand and resale value. Mind you, the kicks…
The sneaker industry just saw a major shift. After a few years of performance and lifestyle footwear drops, the Fear of God Adidas partnership is officially coming to an end. Confirmed by Jerry Lorenzo himself, the split marks the conclusion of a pretty influential brand relationship. For sneaker collectors, investors, and anyone running NSB, this…
We love collaborations with a story, and that’s final. When adidas, UNHEARDOF and FC Cincinnati linked up, they didn’t just make another sneaker. They built a piece of the city. The UNHEARDOF FC Cincinnati adidas Forum Low “All For Cincy” captures Cincinnati’s grit, culture, and decade of hustle with one clean silhouette. Today, we’re gonna check…