Let’s be real here, Adidas collaborations took many hits in the last couple of years. It started with the brand’s biggest partnership ending: Yeezys. From there on, the hype around Adidas kicks took a nosedive. However, one partnership seems to be going strong and relatively well: Bad Bunny! Benito certainly gave us some very interesting kicks with very cool marketing campaigns. If you missed previous releases, you have a chance to catch the upcoming Adidas Response CL Bad Bunny Triple Black!
If you’ve been around the sneaker industry for a while, then you’re probably aware of how effective good marketing is. And well, Nike is arguably the best at working their marketing magic. However, when it comes to Benito, Adidas went all out. For example, for the blue tint Bad Bunny Adidas Forum, the PR stunt was a whole flight to Puerto Rico! That flight took 160 celebrities and influencers on a vacation in Bad Bunny’s homeland.
But that flight wasn’t the only time Adidas and Benito worked some PR magic. During the Coachella festival, Adidas made a wooden installation that has Bad Bunny’s signature all over. That installation allowed fans to get discounts and exclusive access. So, it makes sense that this collab is one of the biggest deals Adidas still has. But will that stay the case when Fear of God’s Jerry Lorenzo drops his collection? In the meantime, we should check out the upcoming Adidas Response CL Bad Bunny! Shall we?
It might sound cheesy to say, but black really is the color that goes with everything. Yes, even brown and navy because people debunked that fashion myth ages ago. Anyway, usually hype and famous collabs are either usually very colorful (think J Balvin), or just neutral (Ye, anyone?). However, this time the Adidas Response CL Bad Bunny will come in a triple black colorway.
The Adidas Response CL Bad Bunny will drop on June 24, 2023, and will retail for $160. And if you’re thinking of flipping the kicks, an average of $230 can give you a decent profit. You can catch the kicks on the Adidas Confirmed app, or at select retailers. But if you’re looking for some serious money-making sneakers, we got you! Our blog has all the latest sneaker news for the sneakerhead and the reseller in you. It also has all the sneaker botting guides you might need to get cooking! Godspeed.
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