Just when we think that the hype train left with some brands being left out, we get pleasant surprises! You see, Adidas didn’t give up on the fight because this summer seems to be their highlight in a while. In fact, there seems to be some hype when it comes to what the brand has in store for us. You see, Adidas doesn’t have the best history when it comes to collaborations. However, it seems like the brand has its eyes set on making a solid comeback. So, let’s dive into what Adidas Originals has in store for us, shall we?
Adidas Originals – The IT Brand of Summer 2024?
We all witnessed the rise of the Y2K fashion trend. Now, while some of the fits we prefer to leave behind, some things pass the vibe check. And some solid gems are definitely worth owning when it comes to sneaker trends of the 2000s and before. Oh, and this is exactly where Adidas Originals comes in with its cool vibes. You see, the brand is leaning into the classics to pull back the tide in its direction. After all, Adidas Originals is the line that provides awesome streetwear pieces. However, it does that by staying true to the brand’s heritage and old-timey pieces.
And for summer 2024, the Three Stripes brand went all out with the classics. Which classics you ask? Well, we have a full lineup of the Sambas that we extensively talk about here. In fact, the silhouette is on a solid run since 2022, so it’s natural for Adidas to give us more! In addition to the Samba, we have the classic that everyone owns, or owned at some point. Of course, we’re talking about the Stan Smith! And finally, the Y2K silhouette through and through, we got the Adidas Campus. You can check them all out here!
Now, How’s Adidas Doing on Other Fronts?
Oh, you know, just another day in the office, and Adidas is catching heat because of their latest campaign. You see, Adidas got Bella Hadid as the face of their campaign where she wore kicks inspired by the SL72. However, the brand faced backlash from Israel due to the conflict related to the 1972 Summer Games. Then, Adidas apologized for that move and pulled the campaign down.
But you know, the story doesn’t end here, because according to TMZ, Bella Hadid lawyered up. And apparently, she got ready to sue following the whole controversy. But, are we really surprised? After all, Adidas is always in the midst of some kind of drama. From Kanye to the latest campaign, there’s always tea brewing. So, will this new hitch in their plans reflect on their revenues and popularity? Well, time will tell! For more sneaker industry news, make sure you follow our blog. Godspeed!
