So, now that Adidas ended the Yeezy partnership, there have to be consequences to that step. Kanye’s actions had a ripple effect on many parts of the industry, and one of those is the resale market. This dilemma left sneakerheads and resellers wondering about many things. But there’s one thing everyone is currently asking: how will everything affect the average Yeezy resale value? Well, read on for some analysis, discussion, and market news!
What Went Down Since Adidas Dropped Ye?
Boy, it’s been a wild ride for a while now, but last week was the climax of it all. Ye’s latest anti-semitic comments were the last straw for the three stripes and many others. And the fact that Adidas dropped him after he stated that they “can’t” was pretty brutal. More brands followed suit and broke their partnerships with Ye like Balenciaga, Gap, and CAA talent agency. But what sneakerheads really care about here is what will happen to the three stripes and Yeezy resale value!
First off, we gotta mention that Adidas stocks have been dropping for a while. However, the stock value dramatically plummeted following Kanye’s offensive comments. In fact, in the span of only one month, it dropped about 20% from €130+ to around €100. And Adidas itself in its termination announcement admitted to facing a potential loss that can go up to €250 million. But the question is, how will the Yeezy resale value be affected?
Yeezy Popularity Score: A Shocking 7 Outta 10!
Before we get into the money talk, we need to discuss what’s happening on resale platforms! Although the news came in like a wrecking ball, resellers wasted no time. In fact, trading activity for Yeezys actually scored a 2.5% increase in the wake of everything that happened! Moreover, 7 out of 10 of the most popular sneakers on StockX in the last 72 hours are Yeezys. Go figure! And surprisingly, 4 out of these 7 are slides, so it seems these babies will endure.
Yeezy Resale Value – To Hold or Not to Hold!
So, here we are, talking about the most important aspect of the whole story for resellers and Yeezy fans. And the crowd is divided into two different opinions on the matter. Some are saying that Yeezy owners should hold on to their kicks because values will skyrocket later. Meanwhile, the counterargument is that they should flip while they can before Adidas floods the market with Yeezys. And in a way, both points of view have some truth to them; let’s find out why!
Short-term Consequences
First off, we have immediate results we gotta acknowledge. With Adidas’ announcement, it became clear that all designs will be their own in the future. In other words, the three stripes can re-release the silhouettes we know under different names. That’s just like what they did when they retroed The Kobe under the “Crazy 1” name. Adidas can’t really use the Yeezy trademark anymore because Kanye has sole ownership of it (along with YZY and 160 applications of both trademarks and more.)
So, if Adidas decides to rebrand, they could drop the same silhouettes under different names. And it kinda feels like this plan was already in motion with the whole Adilette drama. In turn, that would flood the market, leading to a drop in Yeezy resale value. So some resellers are flipping Yeezys for little to no profit since values will keep dropping in the near future. However, some resellers have a little more faith in the market and they’re holding on to their Yeezys.
Long-term Consequences
Now, for those with more faith in their hustle, this is just a bump in the road. In fact, some resellers’ eyes kinda turned into dollar signs when the partnership termination news got out. So what’s the logic behind this hype? Well, look at it this way; when kicks stay in production, there comes a time when the market reaches saturation. But with Adidas x Yeezy ending, the branding ended too. And after a while, these kicks will become a rare item, which will push their value up, up, up!
So Where Does This Leave Us with the Yeezy Resale Value?
Love them or hate them, Yeezys were an era. And if predictions prove right, then those who are sitting on some pairs will make some good profit in the future. So if you managed to sit on them for a while, why not wait a little while longer? In the meantime, we’re all sitting curiously watching how Kanye’s independence and social cancellation will unfold. Just make sure you keep it locked on our blog for the latest sneaker and botting news!
In the meantime, Jordan Brand, New Balance, and more are still on their A-game. And you still need a sneaker bot to cop them all! With no more Yeezys on the horizon, all the pressure will be on these babies. So hurry up and get your copy of NSB to have a fair chance at owning the latest and hottest releases out there! Who knows? It may not be too late for you to start a sneaker reselling business and get the cash coming. Godspeed
