Adidas Yeezy Throwback Yeezys are everywhere. Really everywhere! Sneaker Cons, resellers market, Big music event and concerts, Influencers’ Instagram accounts. It’s as if no day passes without us seeing hearing or reading about Yeezys. However, those hyped kicks go long before any Adidas Yeezy pair appeared. In fact, Adidas Yeezy silhouettes are fairly new to the…
Nike has proven that innovation is key when it comes to keeping up in the sneaker industry. The sportswear brand makes an impact with its new creations that cater to everyone’s style and athletic needs. Every so often, we are introduced to new Nike technology. Nike Technology in Sneakers Nike React One of this year’s…
With Nike’s financial numbers out, there’s no doubt that innovations played a big role in the company’s successful year. According to Hypebeast, more than 80% of Nike’s growth is driven by new innovation. This includes the Nike React Element 87 that many people are calling the shoe of the year. Nike React Technology In 2017,…